Pretty Crafty! New “Craft Beer” Stand at Yankee Stadium

Besides the bunch of rent-a-players in pinstripes masquerading as Yankees, there’s another new addition to Yankee Stadium this season — this “Craft Beer Destination” located in the Great Hall.

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Here’s the problem. These so-called “Craft Beers” — (from left to right) Blue Moon, Leinenkugel’s Summer Shandy, Crispin Cider, and Batch 19 lager — are all products of MillerCoors. Miller and Coors aren’t exactly niche products.

With so many great local breweries in the New York area — Six Point, Brooklyn, and Blue Point to name a few — the Yankees chose to highlight these mass-produced brews as “craft beers.”

I have no problem with these beers (and cider) being available at Yankee Stadium. I confess that on a hot summer day, I will enjoy a Summer Shandy on occasion, and Blue Moon is certainly a popular beer. But to call them “craft beers” is nonsense and insulting. Real beer drinkers know better but countless numbers of fans will gladly shell out $12 for an overrated beer being marketed as a specialty brew.

Once again, the Yankees have figured out yet another way to charge a superior price for an inferior product.

Notes

  1. todayisthefirstdayofforever reblogged this from mlboffseason
  2. jasminthirteen reblogged this from mlboffseason
  3. burntjohn reblogged this from amandarykoff
  4. mikeuehlein reblogged this from amandarykoff and added:
    The Yankees are even the worst when it comes to “craft beer”
  5. remainders reblogged this from amandarykoff and added:
    "Once again, the Yankees have figured out yet another way to charge a superior price for an inferior product."
  6. dynamo9 reblogged this from mlboffseason and added:
    BOOOOO
  7. mlboffseason reblogged this from amandarykoff and added:
    h/t oldtimefamilybaseball
  8. leeleeleelee reblogged this from amandarykoff and added:
    Fantastic writeup on a recent problem in the American craft scene: ABInBev and MillerCoors disguising their +10M barrel...
  9. paxamericana reblogged this from amandarykoff
  10. oldtimefamilybaseball reblogged this from amandarykoff and added:
    Well, this is certainly damning evidence.
  11. thethirdshift reblogged this from amandarykoff and added:
    In the hands of most larger commercial enterprises, “craft” will soon have the same linguistic meaning to beer lovers as...
  12. amandarykoff posted this